Typically, Firms Need a Hierarchy of Objectives

question 249

Multiple Choice

Typically, firms need a hierarchy of objectives. Which of the following best represents a correct hierarchy of a firm's objectives?

• A) Company objectives, sales promotion objectives, marketing objectives, promotion objectives.
• B) Marketing objectives, company objectives, promotion objectives, sales promotion objectives.
• C) Company objectives, marketing objectives, promotion objectives, sales promotion objectives.
• D) Marketing objectives, promotion objectives, sales promotion objectives, company objectives.
• E) Promotion objectives, sales promotion objectives, company objectives, marketing objectives.

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Definitions:

Misrepresentation

Providing false or misleading information intentionally or unintentionally.

Advertising

The action or business of promoting and selling products or services, including market research and advertising design, through various media channels.

Flak

A term often used to describe strong criticism or opposition, typically in a public or media context.

Journalists

Professionals who collect, write, or distribute news and other current information to the public through various media platforms.