A First Step in Evaluating Marketing Opportunities Is To

question 191

Multiple Choice

A first step in evaluating marketing opportunities is to:

• A) decide which markets the firm wishes to enter.
• B) consider the objectives and resources of the firm.
• C) hire a "futurist" as a marketing consultant.
• D) estimate market and sales potentials.
• E) find out if potential competitors are larger.

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Definitions:

Periderm

The protective outer layer of a plant's bark, composed of the phellem, phellogen, and phelloderm.

Woody Plants

Plants that are primarily composed of lignin and cellulose, which give them rigid structures, including trees, shrubs, and vines.

Sieve Tube Elements

Specialized cells in the phloem of vascular plants that facilitate the transport of sugars and nutrients.

Parenchyma

A type of plant tissue made of living cells, usually with thin cell walls and large intercellular spaces, involved in functions such as photosynthesis, storage, and secretion.