Computer-Aided Segmenting Approaches Eliminate the Need for Managerial Judgment and Intuition

question 46

True/False

Computer-aided segmenting approaches eliminate the need for managerial judgment and intuition in selecting segmenting dimensions.

---

Definitions:

U.S. Firms

Entities operating under the regulatory, legal, and economic environments of the United States, engaged in commercial, industrial, or professional activities.

Life Expectancy

The average period that a person may expect to live.

Bankrupt

A legal situation in which an individual or firm finds that it cannot make timely interest payments on money it has borrowed. In such cases, a bankruptcy judge can order the individual or firm to liquidate (turn into cash) its assets in order to pay lenders at least some portion of the amount they are owed.

Normal Profit

The minimum level of profit needed for a company to remain competitive in the market, typically considered a break-even point not including opportunity costs.