Examlex
The attitudes and behavior patterns of people are part of the
Reactance
A psychological response wherein individuals feel the need to regain freedom or control when they perceive it as being taken away.
Independence
The state or quality of being self-reliant and free from outside control, capable of making decisions and acting on one's own.
Anticonformity
Behavior that opposes or rejects social norms and standards, deviating from group expectations consciously.
Surrogate Consumer
An individual who is hired or designated to make purchasing decisions on behalf of another person.
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