All of the Following Are Examples of Quantitative Components of Screening

question 175

Multiple Choice

All of the following are examples of quantitative components of screening criteria that are used to narrow down to marketing strategies EXCEPT:

• A) market share.
• B) number of units sold.
• C) strengths of the company.
• D) annual projected sales dollars.
• E) projected profit.

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Definitions:

Consciousness Raising

The act of increasing awareness or enlightening individuals about a particular set of facts or issues, often used in social and political movements.

Self-Esteem

Refers to an individual's subjective evaluation of their own worth and value.

Dependent

Relating to a variable in an experiment or study whose value depends on that of another.

Deflector

An individual who consistently diverts attention or conversation away from a specific topic, thought, or emotion.