According to the General Electric Strategic Planning Grid, a Business

question 101

Multiple Choice

According to the General Electric strategic planning grid, a business that is the strongest in its industry:

• A) should still be considered as a "no-growth" prospect unless the industry attractiveness is high.
• B) is a good prospect, provided the industry has at least medium attractiveness.
• C) should automatically receive a large investment.
• D) All of the above are true.
• E) None of the above is true.

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Definitions:

Qualitative Approach

A research method focused on understanding concepts, thoughts, or experiences through non-numerical data, such as interviews or observations.

Demographic Trends

Patterns and changes in the characteristics of human populations, such as age, race, or gender, that can influence societal structures and markets.

SWOT Analysis

An instrument for planning strategies that detects the Strengths, Weaknesses, Opportunities, and Threats involved in business competition or the planning of a project.

External Analysis

The process of evaluating an organization's external environment to identify opportunities and threats that could impact its strategy and operations.