When Developing a Marketing Mix, a Marketing Manager Should Remember

question 266

Multiple Choice

When developing a marketing mix, a marketing manager should remember that:

• A) "Promotion" includes only personal selling and publicity.
• B) A channel of distribution includes at least one intermediary.
• C) "Price" includes markups, discounts, allowances, and geographic terms.
• D) "Product" includes physical goods but not services.
• E) All of the above are true.

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Definitions:

Exemption Clause

A contractual term that seeks to limit or exclude one party's liability for certain breaches or scenarios.

Fundamental Breach

A severe violation of a contract that allows the aggrieved party to terminate the agreement and possibly seek damages.

Strict Interpretation

The judicial practice of applying a narrow, literal, and precise reading of legal texts or statutes.

Force Majeure Clause

A contract term anticipating some catastrophic event usually exempting liability when such an event interferes with performance of the contract.