Which of the Following Statements by a Marketing Manager Refers

question 37

Multiple Choice

Which of the following statements by a marketing manager refers to operational decisions, rather than strategy decisions?

• A) "Our target customers view most existing luxury sedans as dull, and they want performance as well as luxury."
• B) "Newspaper ads will be more cost effective than 30 second radio ads--given the price increase for radio this month."
• C) "We hope to earn a 15 percent return on investment with our plan."
• D) All of the above.
• E) None of the above.

---

Definitions:

Prelinguistic

Referring to the stage before the development of language, where communication occurs through sounds, facial expressions, and gestures.

Secondary Circular Reaction

A developmental stage in infants where they repeat actions that produce effects in the environment, leading to the learning of cause and effect.

Visual Recognition Memory

Refers to the capacity to recall and identify objects, faces, and events seen previously, demonstrating memory's visual component.

Object Permanence

The comprehension that items persist in existence despite being out of sight, sound, or touch.