Converse Started Selling Its "High-Top" Canvas Basketball Shoes in Colors

question 286

Multiple Choice

Converse started selling its "high-top" canvas basketball shoes in colors such as hot pink, lime green, and purple, to accompany their traditional colors of black and white. Converse seems to be pursuing a _____________ opportunity.

• A) market penetration
• B) market development
• C) product development
• D) diversification
• E) breakthrough

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Definitions:

Consumer Views

Opinions or attitudes held by consumers regarding products, services, or brands, often influencing their purchasing decisions.

Retailer's Image

The public perception of a retail store, shaped by its branding, customer service, product selection, and overall shopping experience.

Opportunistic Buying

Acquiring products or services under favorable circumstances, often at reduced prices, due to special situations rather than planned purchasing.

Retailer

A business or person that sells goods to the consumer, as opposed to a wholesaler or supplier, who normally sell their goods to another business.