Which of the Following Is an Operational Decision--Rather Than a Strategy

question 152

Multiple Choice

Which of the following is an operational decision--rather than a strategy decision?

• A) A decision to seek distribution only through the best retailers.
• B) Selection of a specific target market.
• C) A decision to maintain a "one price" policy.
• D) Selection of a specific cable TV channel on which to advertise.
• E) All of the above are good examples of operational decisions.

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Definitions:

Commodification

The process of turning something into a commodity that can be bought, sold, or traded in the market.

Recreational Activities

Recreational activities are activities performed for enjoyment, amusement, or pleasure during one's leisure time.

Leisure

Free time spent away from work and essential tasks, often dedicated to relaxation, entertainment, or hobbies.

Hypodermic Needle Model

A communication theory that suggests mass media has a direct, immediate and powerful effect on its audience, likening the media influence to an injection given by a hypodermic needle.