Which of the Following Is NOT a Reason the Marketing

question 188

Multiple Choice

Which of the following is NOT a reason the marketing program should build customer equity?

• A) Marketing strategies do not contribute to customer equity.
• B) Expected profits depend on customer equity.
• C) Owners expect financial returns.
• D) Profit growth comes from customers.
• E) Customers are the source of revenue.

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Definitions:

General Sherman

refers to William Tecumseh Sherman, a Union general during the American Civil War, known for his "March to the Sea" campaign, which aimed to demoralize the South.

Atlanta

A major city in Georgia, known for its significant role in both the Civil War and the civil rights movement.

Mississippi River

One of the largest rivers in the United States, flowing south from Minnesota to the Gulf of Mexico, and playing a significant role in the country’s commerce and ecology.

Vicksburg

A significant civil war battle that took place in 1863 in Vicksburg, Mississippi, marking a turning point in the war with the Union's victory.