Which of the Following Statements Is True Regarding Positioning

question 90

Multiple Choice

Which of the following statements is True regarding positioning?

• A) Positioning refers to how managers think about proposed or present brands in a market.
• B) Positioning issues are not important when competitors in a market appear to be very similar.
• C) Usually, the positions of products are related to six or seven product features that are important to product managers.
• D) None of the above.

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Definitions:

Unethically

In a manner that violates moral principles or established standards of conduct.

Wrongdoing

The act of doing something that is illegal, unethical, or morally incorrect.

Rationalization

The process of attempting to explain or justify behavior or an attitude with logical reasons, even if these are not appropriate.

Virtues

Characteristics or qualities considered morally good or desirable in a person, such as integrity, courage, honesty, and compassion.