Hewlett-Packard Decided That Too Many Other Companies Were Attracting Its

question 261

Multiple Choice

Hewlett-Packard decided that too many other companies were attracting its customers by advertising their computer printers as "having all of the features of Hewlett-Packard's LaserJet." So Hewlett-Packard designed a new color printer with a completely new set of features which no competitors' equipment offered. Hewlett-Packard then introduced it to the same market with the hope that it could develop a larger and more profitable share. This was an effort at:

• A) market development.
• B) diversification.
• C) market penetration.
• D) product development.
• E) None of the above.

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Definitions:

Descriptive Norms

Refer to perceptions of how people typically behave in a given context, which can influence individual behavior by setting a standard of what is common or normal.

Injunctive Norms

Social norms that dictate what is perceived as approved or disapproved behavior within a given culture or social group.

Charismatic Leader

A leader who inspires followers through their personal charm, persuasion, and dynamic personality, often able to induce enthusiasm and devotion.

Economic Depression

An extended period of significant decline in economic activity across a region or country, marked by high unemployment, low production, and reduced consumer spending.