Good Marketing Strategy Planners Know That

question 300

Multiple Choice

Good marketing strategy planners know that:

• A) firms like Nabisco and Wal-Mart are too large to aim at clearly defined target markets.
• B) target marketing does not limit one to small market segments.
• C) mass marketing is often very desirable and effective.
• D) the terms "mass marketing" and "mass marketer" mean basically the same thing.
• E) target markets cannot be large and spread out.

Comprehend the circumstances where withholding judgment on the plausibility of claims is appropriate.

Evaluate the impact of financial incentives on the trustworthiness of an expert's advice.

Recognize the role of confirmatory information in assessing the plausibility of claims and the potential for money to subvert objectivity.

Understand the specific historical redefinitions of the concept that "all men are created equal" and its implications for different racial groups.