Herbal Essences Tries to Sell Its Hair Shampoos and Conditioners

question 112

Multiple Choice

Herbal Essences tries to sell its hair shampoos and conditioners to adult women, ages 18-24. These women represent Herbal Essences' primary:

• A) marketing strategy.
• B) 4Ps.
• C) target market.
• D) marketing mix.
• E) channel of distribution.

---

Definitions:

Plasma Cells

A type of white blood cell that produces antibodies in response to an infection, thus playing a crucial role in the immune response.

Memory Cells

A type of lymphocyte that remains in the body for a long time after infection or vaccination, providing immunity by remembering the pathogen.

Adaptive Immunity

The branch of the immune system that involves memory, allowing for a faster and more specific response to pathogens previously encountered.