When Developing a Marketing Mix, a Marketing Manager Should Remember

question 266

Multiple Choice

When developing a marketing mix, a marketing manager should remember that:

• A) "Promotion" includes only personal selling and publicity.
• B) A channel of distribution includes at least one intermediary.
• C) "Price" includes markups, discounts, allowances, and geographic terms.
• D) "Product" includes physical goods but not services.
• E) All of the above are true.

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Definitions:

American Medical Billing Association

An organization dedicated to supporting medical billing professionals through education, resources, and advocacy.

Medical Coding

The transformation of healthcare diagnosis, procedures, medical services, and equipment into universal medical alphanumeric codes.

Physiotherapy

Healthcare profession dedicated to the assessment, diagnosis, and treatment of physical impairments or disabilities through physical interventions.

Disability

A condition that significantly restricts an individual's ability to perform certain activities or interact with the world around them due to physical or mental impairments.