Differentiation Means That

question 87

Multiple Choice

Differentiation means that

• A) the firm should aim its efforts at a target market that is different from a target market that a competitor would find attractive.
• B) a firm's marketing mix is distinct from and better than what is available from a competitor.
• C) a firm uses its resources in a different way than competitors use their resources.
• D) a firm should screen out opportunities using different criteria than those used by other firms.
• E) when a firm's marketing strategy is not going well it should change to a different set of operational decisions.

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Definitions:

E-commerce Site

An online platform that facilitates the buying and selling of goods and services through electronic systems like the internet.

Online Marketplace

A digital platform where vendors can sell their goods or services directly to consumers over the internet.

Third Parties

External entities or individuals that are not directly involved in a transaction or contract between two principal parties but may play a role in the arrangement, such as suppliers, intermediaries, or partners.

Total Landed Cost

The total cost of a product that includes the costs of purchasing, freight, insurance, and other costs up to the port of destination.