The Following Headlines Are for Articles from the WALL STREET

question 301

Multiple Choice

The following headlines are for articles from the WALL STREET JOURNAL. Which article is most likely to be reporting a MACRO-marketing topic?

• A) "Mercedes Goes after Luxury Sport Utility Buyers."
• B) "Adidas Jumps as Footwear Competition Heats Up."
• C) "Drugstore Chain Aims at Seniors."
• D) "Hardee's Fried Chicken Takes on KFC."
• E) "DVD Popularity Leads to More DVD Retailers."

---

Definitions:

Corporate Form

A legal structure for businesses characterized by the business being considered a separate legal entity from its owners or shareholders.

Limited Liability

Limited liability is a form of legal protection for shareholders and owners that limits their loss to the amount invested in the company.

Transferability

Transferability is the ability of an asset to be transferred or moved from one party to another with ease.

Pre-tax Profit

Earnings of a business before any tax is applied; also known as gross profit or operating profit.