Identify the Incorrect Statement Regarding Target Marketing

question 294

Multiple Choice

Identify the incorrect statement regarding target marketing.

• A) Target marketing is not mass marketing.
• B) Mass marketers cannot do target marketing.
• C) Target marketing can mean big markets and profits.
• D) Marketing-oriented managers practice "target marketing."
• E) It aims at a marketing mix that is tailored to fit specific target customers.

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Definitions:

Trade Secrets

Intellectual property comprising confidential, non-public information providing a competitive edge.

Reverse Engineering

Reverse engineering is the process of deconstructing a product or system to understand its design, architecture, or to extract knowledge from the product for the purpose of reproducing or improving it.

Pharmaceuticals

Medicines and drugs developed for medical diagnosis, treatment, or prevention of diseases.

Universal Copyright Convention

An international treaty that provides copyright protection for creators in the signatory countries.