When Minwax Informs Consumers That Its Brand Will Save Time

question 56

Multiple Choice

When Minwax informs consumers that its brand will save time when finishing wood, the company is stressing:

• A) The strengths and weaknesses of current competitors.
• B) The strengths and weaknesses of indirect competitors.
• C) The strengths and weaknesses of current and potential competitors.
• D) The strengths and weaknesses of only direct competitors.
• E) The strengths and weaknesses of the external environment.

---

Definitions:

Bowling Team

A group of individuals who participate together in the sport of bowling, often competing against other teams in leagues or tournaments.

Figure-Ground

The organization of the visual field into objects (the figures) that stand out from their surroundings (the ground).

Visual Cliff

A laboratory device for testing depth perception in infants and young animals.

Depth Perception

The ability to see objects in three dimensions although the images that strike the retina are two-dimensional; allows us to judge distance.