When Minwax Informs Consumers That Its Brand Will Save Time

question 56

Multiple Choice

When Minwax informs consumers that its brand will save time when finishing wood, the company is stressing:

• A) The strengths and weaknesses of current competitors.
• B) The strengths and weaknesses of indirect competitors.
• C) The strengths and weaknesses of current and potential competitors.
• D) The strengths and weaknesses of only direct competitors.
• E) The strengths and weaknesses of the external environment.

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Definitions:

Survey

A method of gathering information from a sample of individuals designed to represent a larger population.

Questionnaire

A set of written questions used to collect information from respondents for research purposes.

Rank-order Questions

These are survey or quiz questions where respondents are asked to order choices according to their preference or significance.

Wording

The choice or style of words used in text or speech, often analyzed for clarity, bias, or effectiveness in communication.