Hewlett-Packard Sells Personal Computers Through Specialty Computer Stores, Electronics Superstores

question 10

Multiple Choice

Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. The marketing mix variable that is being considered here is:

• A) Price.
• B) Promotion.
• C) Personnel.
• D) Product.
• E) Place.

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Definitions:

Xerophthalmia

A medical condition characterized by dry eyes, which can lead to damage to the cornea and conjunctiva.

Conjunctiva

A thin, clear membrane lining the eyelid and covering the white part of the eyeball, responsible for keeping the eye moist.

Dryness

A condition characterized by a lack of moisture or water.

Emmetropia

A state of normal vision where the eyes can focus images directly on the retina, resulting in clear vision at all distances.