Hewlett-Packard Sells Personal Computers Through Specialty Computer Stores, Electronics Superstores

question 10

Multiple Choice

Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. The marketing mix variable that is being considered here is:

• A) Price.
• B) Promotion.
• C) Personnel.
• D) Product.
• E) Place.

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Definitions:

Jurisdictional Principle

The concept that a particular labor union has the exclusive right to represent workers in its sector or industry, and to decide on job assignments based on its rules.

Craft Union

A labor union representing workers who are skilled in a particular craft, aiming to protect their interests and negotiate on matters like pay and working conditions.

Company Unions

Labor organizations that are created, controlled, and financed by the employer, often lacking the independence or the power of traditional unions.

Scientific Management

A theory of management that analyzes and synthesizes workflows, aiming to improve economic efficiency, especially labor productivity.