The "Four Ps" of the Marketing Mix Are People, Products

question 98

True/False

The "four Ps" of the marketing mix are People, Products, Price, and Promotion.

---

Definitions:

Reliability

The consistency and dependability of data or an instrument, often measured over time to ensure stability and accuracy in results.

Accounting Records

Accounting Records are documentation and books that comprise all the financial statements, ledgers, and other pertinent financial information about a business.

Days' Sales Uncollected

A financial ratio that measures the average number of days it takes for a company to collect payment after a sale has been made.

Accounts Receivable

Accounts receivable refers to the amount of money that customers owe to a company for goods or services that have been delivered but not yet paid for.