Because of Increased Competition During the ___________ Era, Firms Put

question 132

Multiple Choice

Because of increased competition during the ___________ era, firms put new effort into winning customers.

• A) simple trade
• B) sales
• C) production
• D) marketing company
• E) marketing department

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Definitions:

Current Concern

A present matter or interest that occupies an individual's attention and thought.

Incentive

Something that motivates or encourages an individual to take action or endeavor to achieve a certain goal.

Drive

An internal motivational state that compels an organism to engage in specific behaviors to satisfy physiological needs.

Bindra's Model

A motivational theory that integrates drive reduction theory and incentive theory, emphasizing the role of both internal physiological states and external stimuli.