MACRO-Marketing

question 318

Multiple Choice

MACRO-marketing:

• A) is concerned with the activities performed by individual business organizations.
• B) tries to match heterogeneous supply capabilities with heterogeneous demands for goods and services.
• C) is concerned with how effectively and fairly an individual business organization performs.
• D) assumes that the effectiveness and fairness of all macro-marketing systems must be evaluated in terms of the same social objectives.
• E) All of the above are true.

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Definitions:

Frame Alignment

A process in social movement theory, where individual interests, values, and beliefs become linked with a movement's goals and activities.

White-Collar Workers

Employees who perform professional, managerial, or administrative work, typically in an office setting, and usually salaried rather than paid hourly.

Pink-Collar Workers

Employees working in job sectors traditionally considered to be dominated by women, such as nursing, teaching, and clerical work.

Economic "Booms"

Periods of significant growth and expansion in economic activity characterized by increased production, employment, and often inflation.