Which of the Following Statements by a Marketing Manager Refers

question 37

Multiple Choice

Which of the following statements by a marketing manager refers to operational decisions, rather than strategy decisions?

• A) "Our target customers view most existing luxury sedans as dull, and they want performance as well as luxury."
• B) "Newspaper ads will be more cost effective than 30 second radio ads--given the price increase for radio this month."
• C) "We hope to earn a 15 percent return on investment with our plan."
• D) All of the above.
• E) None of the above.