In a Firm Operating as a Total "System" to Implement

question 65

Multiple Choice

In a firm operating as a total "system" to implement the marketing concept:

• A) the whole company is customer-oriented.
• B) there are no departments.
• C) product planning is under the control of the production or engineering departments.
• D) the marketing manager directs and controls all company activities.
• E) None of the above are true.

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Definitions:

International Gold Standard

A monetary system in which the standard economic unit of account is based on a fixed quantity of gold, facilitating international trade and investment.

Exports

Products or services traded or sold from one nation to another.

Imports

Purchased goods or services brought into one country from another.

Financial Account

A component of the balance of payments that records transactions of financial assets between a country and the rest of the world.