The Auto Industry Example in the Text Serves to Illustrate

question 71

Multiple Choice

The auto industry example in the text serves to illustrate that:

• A) good implementation and control is usually more important than good planning.
• B) there are a limited number of potential target markets.
• C) an effective marketing strategy guarantees future success.
• D) consumers want only established products.
• E) a successful strategy often involves a marketing mix that is very different from what competitors have offered.

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Definitions:

Reality

The state of things as they actually exist, as opposed to an idealistic or notional idea of them.

Perception

The way in which something is regarded, understood, or interpreted by the mind.

Multiple Causality

The concept that an event or phenomenon can be caused by more than one factor or reason.

Past Experience

Previous events or interactions that influence an individual's beliefs, behaviors, and attitudes.