"Target Marketing," in Contrast to "Mass Marketing

question 72

Multiple Choice

"Target marketing," in contrast to "mass marketing,"

• A) is limited to small market segments.
• B) assumes that all customers are basically the same.
• C) ignores markets that are large and spread out.
• D) focuses on fairly homogeneous market segments.
• E) All of the above.

Understand the main concepts of classic sociological theories and theorists.

Identify and differentiate between micro and macro levels of analysis in sociology.

Recognize the theories that focus on the power and significance of the micro level.

Understand how technology, bureaucracy, norms, and values are categorized within macro-objective and macro-subjective levels.

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Definitions:

Essentialism

Is a school of thought that views gender differences as a reflection of biological differences between women and men.

Innately Competitive

Possessing a natural or inherent tendency to compete or strive for superiority or success against others.

Innately Nurturing

Describes an inherent quality or instinct in some beings to provide care and support to others, often used in the context of parenting or caregiving.

Breadwinners

Individuals, typically within a household, who earn the primary income to support the family's financial needs.