The Text's Discussion of "Hit-Or-Miss" Marketing Suggests That

question 216

Multiple Choice

The text's discussion of "hit-or-miss" marketing suggests that

• A) firms that don't spend more on marketing than their competitors are likely to fail.
• B) managers who seek big breakthroughs, rather than going after easier to achieve marketing opportunities, face big risks and are likely to fail.
• C) it is fairly common for marketing efforts to turn out poorly, so to avoid that fate and get better than average results, a good manager needs to use a logical process for marketing strategy planning.
• D) getting good marketing results is really quite easy as long as the marketing manager focuses on the 4Ps.
• E) all of the above are good answers.

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Definitions:

Probability

Probability is a measure of the likelihood that an event will occur, expressed as a number between 0 and 1, where 0 indicates impossibility and 1 indicates certainty.

Some Statistics

Refers to specific numerical data or quantitative information related to a study or analysis.

Television Set

An electronic device designed to receive broadcast or cable signals and display television programming.

Probability

An indicator quantifying the chance of an event happening, with its value ranging between 0 and 1.