Differentiation

question 127

Multiple Choice

Differentiation

• A) helps a firm get a competitive advantage if it just meets needs in the same way as other firms.
• B) means that the marketing mix is similar to what is available from a competitor.
• C) often requires that the firm fine-tune all of the elements of its marketing mix to the specific needs of a distinctive target market.
• D) is less obvious to target customers when there is a consistent theme integrated across the four Ps decision areas.
• E) can only be based on one important element of the marketing mix.

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Definitions:

Toussaint Louverture

A leader of the Haitian Revolution, who played a key role in the country’s fight for independence from France, becoming a symbol of the struggle against slavery.

Quasi War

An undeclared naval conflict between the United States and France from 1798 to 1800, arising from disputes over treaties and naval harassment.

Undeclared

Refers to a situation or status not officially announced or confirmed, often used in the context of wars, intentions, or academic majors.

Franchise

Franchise, in the context of politics, refers to the right to vote in public elections, an essential element of democratic governance and citizen participation.