When Colgate Encourages Its Current Customers to Brush More Often

question 317

Multiple Choice

When Colgate encourages its current customers to brush more often by taking their toothbrush and toothpaste to work with them, which market opportunity is Colgate pursuing?

• A) Market development
• B) Product development
• C) Diversification
• D) Market penetration

---

Definitions:

Gender Attributes

The characteristics, roles, behaviors, activities, and attributes that a society considers appropriate for men and women.

Child Rearing

The process of supporting and promoting the physical, emotional, social, and intellectual development of a child from infancy to adulthood.

Aymara Indians

Indigenous people native to the Andes mountains in South America, known for their rich culture and traditional way of life.

First Laugh Ceremony

A tradition among the Navajo where a celebration is held for a baby's first laugh, marking the child's transition into the community.