When Colgate Encourages Its Current Customers to Brush More Often

question 317

Multiple Choice

When Colgate encourages its current customers to brush more often by taking their toothbrush and toothpaste to work with them, which market opportunity is Colgate pursuing?

• A) Market development
• B) Product development
• C) Diversification
• D) Market penetration

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Definitions:

On/Off Control

A basic form of control used in various applications where the output is simply turned on or off, without intermediate states.

Distributive Control System

A type of automated control system that distributes control functions into smaller subsystems throughout the process but is managed by one central system.

Processing Task

An operation performed by a computer or controller, involving the manipulation or analysis of data.