Lipton Has Increased Sales by Developing Ads That Encourage It

question 31

Multiple Choice

Lipton has increased sales by developing ads that encourage it current customers to drink Lipton tea instead of coffee at morning "coffee breaks." This effort focuses on

• A) diversification.
• B) market penetration.
• C) product development.
• D) mass marketing.
• E) market development.

---

Definitions:

Confidence

Confidence is a feeling or belief in one's abilities, qualities, or judgement.

Irrational Beliefs

Untrue or unreasonable thoughts and assumptions that can lead to negative emotional outcomes and behaviors.

Faulty Expectations

Incorrect or unrealistic beliefs about likely outcomes or events in the future.

Faulty "Tapes"

An analogy for negative self-talk or beliefs that are ingrained in one's thought patterns, often contributing to psychological distress.