Lipton Has Increased Sales by Developing Ads That Encourage It

question 31

Multiple Choice

Lipton has increased sales by developing ads that encourage it current customers to drink Lipton tea instead of coffee at morning "coffee breaks." This effort focuses on

• A) diversification.
• B) market penetration.
• C) product development.
• D) mass marketing.
• E) market development.

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Definitions:

Perception

The way in which something is regarded, understood, or interpreted by the mind.

Multiple Causality

The concept that an event or phenomenon can be caused by more than one factor or reason.

Past Experience

Previous events or interactions that influence an individual's beliefs, behaviors, and attitudes.

Bias

A predisposition or preference towards a particular perspective, ideology, or individual, often leading to unfairness or discrimination.