E-Z-Go, a Producer of Golf Carts, Promotes Its Carts to Other

question 122

Multiple Choice

E-Z-Go, a producer of golf carts, promotes its carts to other users by advertising them as an easy and quiet way for workers to get around malls, airports, and big factories. E-Z-Go is trying to increase its sales through

• A) market penetration.
• B) differentiation.
• C) product development.
• D) market development.
• E) diversification.

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Definitions:

Liability Accounts

Accounts that represent amounts owed to others, including loans, accounts payable, and mortgages.

Depreciation

The process of allocating the cost of a tangible asset over its useful life, recognizing the consumption, wear and tear, or obsolescence of physical or fixed assets used in operations.

Tax Return

A form filed with a government body declaring liability for taxation, containing details of income earned and taxes owed.

Financial Statement

A formal record of the financial activities and position of a business, person, or other entity, often including a profit and loss statement, balance sheet, and cash flow statement.