E-Z-Go, a Producer of Golf Carts, Promotes Its Carts to Other

question 122

Multiple Choice

E-Z-Go, a producer of golf carts, promotes its carts to other users by advertising them as an easy and quiet way for workers to get around malls, airports, and big factories. E-Z-Go is trying to increase its sales through

• A) market penetration.
• B) differentiation.
• C) product development.
• D) market development.
• E) diversification.

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Definitions:

Consumers

Individuals or groups that purchase goods and services for personal use.

Pencil Sharpeners

Devices used to sharpen pencils by shaving away their worn surfaces.

Total Surplus

The combined benefit to all parties involved in a transaction, equal to the sum of consumer and producer surplus.