BeQuick, a Fast-Food Restaurant, Has Always Operated Outlets in Malls

question 207

Multiple Choice

BeQuick, a fast-food restaurant, has always operated outlets in malls. With a new strategy that involves opening new outlets that sell the same menu but operate in airports, zoos, casinos, and military bases, BeQuick is pursuing what type of opportunity?

• A) Product development.
• B) Market development.
• C) Differentiation.
• D) Market penetration.
• E) Diversification.

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Definitions:

Sales Budget

An estimate of future sales, often detailed in terms of volume and revenue, used for planning and controlling a business's operations.

Cash Collections

The process of gathering all cash received from sales, receivables, and other sources during a given period.

Direct Materials

Basic substances used explicitly in the manufacturing of certain products or services.

Production Budget

A financial plan that outlines the cost of producing the goods or services a company plans to sell, including direct labor, materials, and overhead.