A Producer of Frozen Pasta Dinners Finds That Its Current

question 138

Multiple Choice

A producer of frozen pasta dinners finds that its current target customers select among its frozen pasta dinners, going to a pizza restaurant, or staying home and eating an Italian sub sandwich. So the company set up a chain of pizza restaurants that also serve Italian sub sandwiches. This seems to be an effort at:

• A) market development.
• B) diversification.
• C) market penetration.
• D) product development.
• E) None of the above.