Marketing

question 286

Multiple Choice

Marketing:

• A) is concerned with need-satisfying goods, but not with services.
• B) involves an attempt to anticipate customer or client needs.
• C) is primarily concerned with efficient use of resources and fair allocation of output.
• D) includes activities such as accounting, production, and financial management.
• E) is the process of selling and distributing manufactured goods.

---

Definitions:

Manipulation Check

A process in experiments to ensure that the manipulation of variables has the intended effect on participants.

Factorial Study

A research design used to assess the influence and interaction effects of two or more independent variables on one or more dependent variables.

Professional Meetings

Gatherings or conferences for professionals in a specific field to discuss recent advances, research, and issues relevant to their area of expertise.

Social Gatherings

Events where people come together to interact for personal, social, or professional purposes.