MACRO-Marketing

question 318

Multiple Choice

MACRO-marketing:

• A) is concerned with the activities performed by individual business organizations.
• B) tries to match heterogeneous supply capabilities with heterogeneous demands for goods and services.
• C) is concerned with how effectively and fairly an individual business organization performs.
• D) assumes that the effectiveness and fairness of all macro-marketing systems must be evaluated in terms of the same social objectives.
• E) All of the above are true.

---

Definitions:

Decentralization

The process of distributing and delegating power away from a central authority within an organization to individual units or departments.

Information Technology

The use of computers, networks, and software to store, process, and transmit information digitally.

Decentralization

A management strategy where decision-making powers are distributed throughout the organization rather than being concentrated in a small group or at the top level.

Authority

The right or power assigned to an individual or organization to make decisions, command, or judge.