Big Fizz Co

question 123

Multiple Choice

Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz needs to make some decisions regarding packaging and branding of the fruit juices. These decisions would fall under which variable of the marketing mix?

• A) Product
• B) Place
• C) Promotion
• D) Price
• E) Personal selling.

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