After Seeing a "Sale" Ad in a Local Newspaper, Ben

question 151

Multiple Choice

After seeing a "sale" ad in a local newspaper, Ben Griffith went to a local pet supply store and bought a year's supply of high protein dog food. Which marketing functions--if any--did he perform?

• A) Financing and risk taking
• B) Buying, transporting, and storing
• C) Market information
• D) All of the above
• E) None of the above--only producers and intermediaries perform marketing functions.

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Definitions:

Operating Activities

Business activities related directly to the production, sale, and delivery of a company's products and services, generating the primary revenue streams.

Income Statement

A financial statement that reports a company's financial performance over a specific period, detailing revenues, expenses, and profits or losses.

Investing Activities

Transactions involving the purchase and sale of long-term assets and investments, reflected in a company's cash flow statement.

Book Value

The value of an asset as it appears on a balance sheet, calculated by subtracting depreciation from the asset's cost.