Which of the Following Area Does Not Relate to "Place

question 29

Multiple Choice

Which of the following area does not relate to "Place" in the Four Ps?

• A) Market exposure
• B) Managing channels
• C) Kinds and locations of stores
• D) Branding
• E) Kinds of intermediaries

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Definitions:

Fixed Cost

Costs that do not change with the level of output or activity in the short term, such as rent, insurance, and salaries of permanent staff.

Product

Any good, service, or idea that can be offered to a market to satisfy a want or need.

Contribution Approach

An income statement format that organizes costs by their behavior. Costs are separated into variable and fixed categories rather than being separated into product and period costs for external reporting purposes.

External Reporting

The process of preparing and disclosing financial statements and other reports to entities outside of the corporation, such as investors and regulatory bodies.