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The marketing concept can be applied by:
Furniture
Movable articles in a room or establishment that make it fit for living or working.
Neptune
The eighth planet from the Sun in our solar system, known for its deep blue color and strong winds.
Genus
A term that denotes a general category or class under which species and individuals are subsumed, often used in hierarchical classification.
Species
A class of things regarded as a subcategory of a wider class (a genus).
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