Examlex
Curves has achieved success because its customers typically view the benefits of buying its products as greater than the costs.
Encoding
The process by which the brain converts information into a form that can be stored in memory, an initial step in memory formation.
Memory Traces
Theoretical constructs representing the physical record of memories in the brain, also known as engrams.
Nonsense Syllables
Sequences of letters that do not form known words, used in memory and learning experiments to study the processes of encoding and recall.
Hermann Ebbinghaus
A German psychologist who is best known for his research on memory and the forgetting curve.
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