Customer Value

question 67

Multiple Choice

Customer value

• A) is greater if benefits exceed costs.
• B) becomes less important as competition increases.
• C) is the same thing as low price.
• D) affects a customer's relationship with a firm before and after a sale.
• E) both A and D are true.

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Definitions:

Federal Reserve Policy

The monetary policy actions by the Federal Reserve, aimed at influencing economic conditions, particularly interest rates and inflation.

Economic Downturn

A period of reduced economic activity characterized by declining GDP, falling incomes, and rising unemployment.

New Deal

Initiatives involving public works, financial reforms, and regulatory measures, launched by President Franklin D. Roosevelt in the 1930s in the United States, designed to assist in overcoming the effects of the Great Depression.

Moving Assembly Line

An innovation in manufacturing where products move from workstation to workstation where different tasks are performed until the product is completed.