A Major Limitation of the Customer Value Idea Is That

question 204

Multiple Choice

A major limitation of the customer value idea is that:

• A) It can't be applied in competitive situations.
• B) It considers price but not other elements of the marketing mix.
• C) It applies to goods but not services.
• D) Its emphasis on what the customer sees as the positive things about a marketing mix means that the negatives are likely to be ignored.
• E) None of the above is a limitation.

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Definitions:

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