A Major Limitation of the Customer Value Idea Is That

question 204

Multiple Choice

A major limitation of the customer value idea is that:

• A) It can't be applied in competitive situations.
• B) It considers price but not other elements of the marketing mix.
• C) It applies to goods but not services.
• D) Its emphasis on what the customer sees as the positive things about a marketing mix means that the negatives are likely to be ignored.
• E) None of the above is a limitation.

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Definitions:

Deductive Argument

A logical process where the conclusion is based on the concordance of multiple premises that are generally considered to be true.

Conclusion

The final part of something, especially a summary of the arguments or a final decision reached after reasoning.

Cogent

An argument that is convincing or believable by virtue of clear, logical presentation.

Sound Arguments

Arguments that are both valid (correctly formed) and have all true premises, leading to a true conclusion.