Concerning Marketing Ethics

question 268

Multiple Choice

Concerning marketing ethics:

• A) Individuals develop moral standards based on their own values.
• B) Opinions about what is right or wrong vary from one society to another.
• C) The prevailing practice of most businesspeople is to be fair and honest.
• D) All of the above are true.
• E) None of the above is true.

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Definitions:

Return On Assets

A measure of a corporation's profitability, indicating how efficient it is in using its assets to produce profit.

Capital Base

The amount of capital that a company or financial institution has available for conducting its operations, typically consisting of equity and debt.

Quality Of Earnings

An assessment of how accurately a company's reported income reflects its true earning capacity, and if it's indicative of its future financial performance.

GAAP

Generally Accepted Accounting Principles, the standard framework of guidelines for financial accounting used in any given jurisdiction.