Adopting the Marketing Concept Rarely Requires Any Change in a Firm's

question 302

True/False

Adopting the marketing concept rarely requires any change in a firm's attitudes, organization structure, or management methods and procedures.

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Definitions:

Minor

A person under the age of legal adulthood, which varies by jurisdiction but is commonly 18.

Express Ratification

The explicit approval or confirmation of a previously unauthorized act.

Age of Majority

The legally defined age at which an individual is recognized as an adult and is fully accountable for his or her actions.

Intends

Plans or aims to carry out a specific action in the future.