Organizations That Adopt the Marketing Concept Should Be Concerned About

question 117

True/False

Organizations that adopt the marketing concept should be concerned about marketing ethics as well as broader issues of social responsibility.

---

Definitions:

Assimilation

Piaget’s term for incorporation of new information into an existing cognitive structure.

Accommodation

Adjusting one's schemas and understanding to incorporate new and differing information or experiences.

Schematization

The process of organizing information or experiences into schemas, which are mental structures that represent some aspect of the world.

Observational Learning

Learning through watching the behavior of others.