Which of the Following Statements Best Describes the Modern View

question 367

Multiple Choice

Which of the following statements best describes the modern view of marketing?

• A) The job of marketing is to get rid of whatever the company is producing.
• B) Marketing should take over production, accounting, and financial services within a firm.
• C) Marketing is concerned with generating a single exchange between a firm and a customer.
• D) Marketing begins with anticipating potential customer needs.
• E) Production, not marketing, should determine what goods and services are to be developed.

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Definitions:

World Regions

Geographical areas distinguished by physical, political, social, or economic criteria.

Cultural Change

The transformation of society or cultural norms over time, which can be driven by various factors including technology, economy, politics, and social movements.

Mutual Constitution

The process by which individuals and societal structures influence and shape each other reciprocally.

Cognitive Revolution

A shift in psychology that occurred in the 1950s and 1960s, focusing on the study of how people think, perceive, remember, and learn.