Effective Marketing Should Begin with

question 189

Multiple Choice

Effective marketing should begin with

• A) an effort to persuade unwilling customers to buy the firm's products.
• B) potential customer needs.
• C) a decision about what the firm can produce efficiently.
• D) evaluation of the effect of the firm's decisions on the MACRO-marketing system.
• E) the marketing manager making important production, accounting, and financial decisions for the firm.

---

Definitions:

Agent's Crime

Illegal acts committed by an individual (agent) acting on behalf of another party.

Scope of Employment

The range of activities an employee is reasonably expected to do as part of their job.

Principal

A person or entity who authorizes another (the agent) to act on their behalf, often in a legal or business context.

Liable

Being legally responsible for something, typically a debt or a legal obligation.