Effective Marketing Should Begin with

question 189

Multiple Choice

Effective marketing should begin with

• A) an effort to persuade unwilling customers to buy the firm's products.
• B) potential customer needs.
• C) a decision about what the firm can produce efficiently.
• D) evaluation of the effect of the firm's decisions on the MACRO-marketing system.
• E) the marketing manager making important production, accounting, and financial decisions for the firm.

---

Definitions:

Schedule D

A form used with the U.S. federal income tax return to report capital gains and losses from the sale, exchange, or disposition of capital assets.

Mortgage Interest

The interest charged on a loan used to purchase a residence, which can be deductible for taxpayers who itemize deductions on their income tax returns.

Property Taxes

Taxes assessed on real estate by local government, based on the property's assessed value.

Depreciation

The accounting method of allocating the cost of a tangible asset over its useful life, reflecting wear and tear or obsolescence.