The Following Headlines Are from Business Week Magazine

question 244

Multiple Choice

The following headlines are from Business Week magazine. Which article is most likely to be reporting on a MACRO-marketing topic?

• A) "Two-Person Engineering Firm Offers Unique Service."
• B) "Russia Increases Output of Consumer Goods."
• C) "Pepsi Sells in Japan."
• D) "Bank of America Offers New Internet Banking Services."
• E) "Donations to Tsunami Victims Fund Increase after TV Broadcast."

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Definitions:

Marginal Benefit

The enlarged happiness or benefit achieved from consuming an extra unit of a good or service.

Marginal Cost

The cost added by producing one additional unit of a product, emphasizing the variations in expenses as production scales.

Economically Desirable

Attributes or actions that are beneficial from an economic standpoint, promoting efficiency, growth, or productivity.